CLIENT • Knott’s Berry Farm / Cedar Fair
ROLE • Project Graphics Lead
PROJECT • THG Creative was tasked with a total redesign of Knott’s Berry Farm’s Fiesta Village land. As project graphics lead, I conceptualized and designed marquee signage to schematic level for all guest facing facilities including attractions, food & beverage, retail, and area development. I led a comprehensive research effort to define the graphic language for three zones; including a historic Mexico zone, an Aztec Jungle zone, and an alebrije-centric Mexican fiesta zone. I presented designs directly to the client for approval, facilitated delivery, and redlined all final schematic art for production vendors.
